For a company that is so well known by its name that is inspired by the Greek goddess of victory, few people know that the company was not actually started with this name and actually changed its name to Nike in 1978, almost a decade and a half after it was first started. The company was started in 1964 under the name Blue Ribbon Sports by Bill Bowerman and Phil Knight. Phil was a track athlete at the University of Oregon and his coach Bill Bowerman had set up the company to sell shoes form a Japanese manufacturer at track meets. This was done on a very small scale to begin with, most sales were made fromthe back of Phil Knight's car.
Things moved very fast and the duo were making good sales and great profits and soon enough Blue Ribbon Sports had opened its first retail store in the area. A few years later when the contract that Blue Ribbon Sports had with the Japanese company was expiring, Knight and Bowerman decided to start manufacturing and selling their own shoes called NIke Trainers instead of reselling the Japanese company's products any longer.
The first shoe that Knight and Bowerman sold to the public that had the Nike logo on it was in the year 1971. Soon Nike trainers were selling better than the duo had ever expected and in just a few years later they would begin selling shoes that they had designed themselves.
The Nike Trainer SC Premium has been released for Holiday 2010 in three solid color ways. Next to two tonal versions, the sneaker also comes in a great brown/dark army colorway, perfect for this season.
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