Supra Vaider Holiday 2010 (Carpet Series Shoes Tuf Black)

Recently it would appear that Supra had just magically exploded onto the sneaker scene and almost single-handedly taken the shoe industry by storm creating a footwear revolution in the process.

For long time skater, Streetwear manufacturer and sneaker buff Angel Cabada, the founder of Supra, the journey has been a long and eventful one with plenty of twists and turns rather than a quick, direct blast to the top of the sneaker game.

Angel started his first company, known as TSA, with some fellow skaters who were mainly into making clothes that they could wear when skating. That was 1991 and it lasted for around ten years until Angel decided to leave so he could do his own thing. The company he founded in 2002 was KR3W, his current apparel brand that he manages along with Supra under the distribution umbrella for the two projects known quite simply and aptly as One Distribution; initially built to cut out the middleman in the European distribution process.

So what did Angel take with him from his TSA experience, well just that...'Experience'. He has described his first project as his 'Education' in the business and I've heard other entrepreneurs/founders in street and sneaker culture say similar things; such as the lead designer and co-founder of Creative Recreation, the other hot brand in the up market sneaker niche, who commented in a recent video interview that his training ground in the sneaker industry was as a snowboard boot design technician and later sneaker designer for Vans.

After all of his years of learning on the job at Team Santa Ana (TSA) he openly admits he made a million mistakes as a young, creative businessperson attempting to build his first brand. And in fact one thing he insisted he would do when KR3W opened its doors was take all of that experience and apply it effectively so he wouldn't make the same mistakes all over again.

Since 2002 Angel has been gradually building KR3W based on a solid formula of making simple, effective clothing for skaters, made by skaters; similar to the Team Santa Ana philosophy yet with a more effective company infrastructure and an efficient, productive team of specialists running their particular areas of expertise. KR3W has gradually built a loyal following within the skate community due in part to its durable, stylish designs while the other part of its recipe for success is the development of a team of respected, charismatic, fashion forward and culture and marketing savvy professional skateboarders who are admired by this generation of young skater consumers. The up and coming crop of new boarders admire the pro riders they look up to and learn their skills from yet they themselves are actually the ones who wear the hoodies, jeans and skate shoes every day to really get a feel for their authenticity and how they stand up to daily wear and tear.


After presenting most of the Supra Holiday 2010 Footwear Collection, we take a further look today at one of the most popular styles of the brand – the Vaider. The high top sneaker comes next to mostly solid minimalist colors in a bright green/yellow version.

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Supra “The Slime” Cuttler

Supra presents a new limited edition Quickstrike release of their Cuttler high top sneaker – the Slime.

“The limited-edition Cuttler features a black canvas upper with fluorescent green splattered black TUF panels, fluorescent green foxing and waxed laces. One of the more recent SUPRA styles, the Cuttler is a clean high top on a low-profile vulcanized sole with minimal branding that is very easy to wear.”

The sneaker is now available at select Supra stores.

Founded by Angel Cabada, who is a self-professed dog lover and native Californian, Supra Footwear is a skate and street inspired footwear company that Angel kick started in 2006. From trying to find his niche working in fast food outlets and not liking it, Angel finally found his calling when he started making clothes with his friends. In addition, as what they say, the rest is history. In less than three years, Cabada has somehow built one of the most daring footwear brands available and is now backed by some of the most influential skaters to put up a skateboard, Chad Muska Erik Ellington, Jim Greco, Tom Penny and Antwian Dixon. Apart from a large fan base compromising skateboarders, Supra has also caught the attention of the music industries big names such as Jay-Z, Justin Timberlake and Lil Wayne.

Supra Footwear– Thunder Hightop TUF

Supra’s Thunder Hightop, the signature shoe that Jim Greco designed, is now available at Shelta as part of Supra’s Holiday drop. Using Black Waxed Canvas all over the upper, the shoes are water-resistant, making them weatherproof for the Winter. Released under Supra’s in house TUF label, they are durable enough to withstand coming seasons as well.

Supra – Thunder Hightop TUF

Supra, the name itself reeks of something creative, new and fresh. Supra is a Latin word that stands for 'above and beyond' and the creator itself thinks its important to have a great name to appeal to a fresh, new crowd of hip, young youths. The Supra brand of footwear is not your conventional Nike Sneakers. Nikes are great, but many would prefer a contender, someone to come up with something new and exciting and give Nike a run for their money and in my personal view, I think Supra has done it. Breaking traditions, experimenting with colors and designs, and attracting a loyal enthusiast of big names from Nike to Converse to Adidas, Supra has managed to spontaneously combust in a market place swamped with black, lo-fi blando-sneakers. Supra's collection of neo-classical Skytops and their 14k gold Chad Muska model has caught the attention of many and has been sold out in nano-second.

Supra PIMP-Skytop 3 already

It seems geared more towards dress clothing and very fasion conscious. Its steering away from basic T-shirts and heading towards button downs, premium T-shirts, coats, knitted sweaters, and salvaged denim. Even the shoes have made a drastic change in a way that you wouldnt expect a skate company to go.

Many people are anticipating the Chad Muska Skytop 3.. There are no pictures leaked yet and from what i hear Supra is keeping this shoes a big secret until a week before they release.

I saw the sapmple today and they look like a blend of a jordan, a skate shoe, and a nike presto shoe.

I wasnt allowed to take pics of them so you will just have to wait. sorry.[/quote]From what we read here, the Skytop 3 is going to look super different.
Thank God.

Lil Red Limited Editions Samantha Ronson x Supra Skytop II

In an unexpected collaboration Supra has teamed up with Samantha Ronson on a special limited edition colorway of the Supra Skytop II, entitled the “Lil Red”.

“SUPRA is proud to present the “Lil’ Red” Skytop II, a collaborative effort with DJ Samantha Ronson. The “Lil’ Red” is constructed entirely of red, white and black premium full-grain leathers, features waxed black laces and comes with a custom Samantha Ronson hangtag. Only 413 units of the extremely limited-edition Skytop II were produced worldwide and will be available this Friday, November 26th.”

These will be available this Friday from Factory 413, Foot Patrol London and colette Paris.