The Bin 23 line from Jordan Brand places an emphasis on quality materials and top-notch packaging. As Astor Chambers, business director for Jordan Brand explains, “We’re starting this BIN23 concept that we’ll run for the year, and it’s basically just taking a look at things that never came out. We have this bin of just great things that we’re going to hand off to the consumer and let them experience. We have this very cool branding and experience around it that we feel really good about.”
Air Jordans never had the need to reconsider further versions after their initial jitters. There have been in all around 22 versions introduced by Nike from time to time and each of them is in line with the existing trend in the world of basketball footwear today. There have been limited original editions reintroduced in the market from time to time with enormous success. Air Jordan bears the same impeccable quality characteristics that have been the hallmark of success for Nike across all other competitors. The comfort level of the shoes introduced by them from time to time is just perfect that keeps them ahead of everyone else in this niche industry today.